Customers' satisfaction is the central aim of every business that wants to increase their sales and establish a good identity which has “long-lasting” effects among their prospects, but however, despite the efforts towards accomplishing it, the result still is not what they are expecting to get. This, apparently, denotes that the means employed in the process are not effective to achieve the goals set from the outset. And so, there is really a need for the re-examination of the marketing strategies such as the telemarketing, customer relations, etc. which are a critical aspect in acquiring the desired sales of the company.
It may be directly done through the typical ways utilized by most business firms such as, for instance, modification of the existing techniques based on the consumers' demands. The problem, however, is that some are not so capable of giving what their clients really need; thus, it makes no difference regardless of how many times they change their strategies. And so, therefore, one essential task for the company to perform if it is geared towards the accomplishment of its goal is to determine the errors committed in the process for the following purposes:
